AICE Media Studies

 

        For my Starburst commercial I will be using a variety of props. I will be using a pack of Starburst, a pack of Starburst minis, and a light box. Due to all the things going on in the world right now, my resources are limited. With this being said, I will be using prior knowledge to create my own light bow. This is very important because It brings attention to the item you want. I will also be using a box of some form to decorate. This will be the setting. During scenes it will be changed so that it can fit both settings. The box will consist of construction paper, grass, people like figures, and toy cars. My commercial will be filmed with a miniature world that is meant to look like the real world. One the candy is eaten it will transform into a parallel universe. Everyone knows that things don't always go as planned. Therefore you should always have a backup plan. My backup plan really differs from my first plan. In my backup plan a person is waiting patiently in their car

  Starburst commercials usually have a lot of fictional features. The commercials emphasize the wonderful effect that the candy will have on you. This is illustrated by including lots of colors to contrast. Also, shining lights are used to imply that the candy is very powerful. They are also very heavy on the adjectives. Adjectives are used to describe a noun. Lots of commercials do this, not just Starburst. These words are used to grab the audiences’ attention. If you are watching a commercial in a restaurant, and you see a plate of steak a person would most likely say,” oh my! Look at this delicious, smoking, tender piece of steak”. Just listening to this would make your mouth water. You then start to ponder. You think,” Do I really need this product?” Now you have been drawn in. Starburst does the exact same thing. Starburst just uses a different type of adjectives. They go a different path than many others in the industry, this is because they have a different theme. Using words li